The short version. Sports Always has no accounts, no login and no signup form. We do not run analytics, we do not currently serve ads, and we do not sell, rent or share personal information. Your timezone, country and followed teams are held in your own browser and are not transmitted to us. What our servers unavoidably see is the ordinary web-request information described below.
Who we are
Sports Always is an independent publisher of sports schedules and viewing guides, operating the site at sports-always.com. For any privacy question, correction or request, email [email protected] — that address reaches the person responsible for this site, and is the route for every right described below.
What we hold, and why
| Data | Where it lives | Purpose | Basis | Retention | Your control |
|---|---|---|---|---|---|
| Theme, country and followed teams | Your browser's local storage only. Never transmitted. | Remember your preferences between visits. | Strictly necessary for a feature you asked for. | Until you clear it. | Clear site data in your browser; every preference is recreated on demand. |
| Your timezone | Read in your browser and used there. Never transmitted. | Convert every start time to your local time. | Strictly necessary. | Not stored. | Nothing to erase — it is never sent. |
| Request data (IP address, user agent, URL, timestamp) | Our host, Cloudflare, as our processor. We operate no separate log store and do not build profiles from it. | Deliver the page, defend against abuse and denial-of-service. | Legitimate interest in running a working, secure site. | Held by Cloudflare under its own retention policy; we do not extract or archive it. | Email us to ask what we hold — in practice we hold nothing that identifies you. |
| Webfont request | Google Fonts serves the display typeface. That request reveals your IP address and user agent to Google. | Render the site's headings in its brand typeface. | Legitimate interest in a consistent presentation. | Not retained by us. | Blocking third-party font loading leaves the site fully usable; it falls back to a system font. |
| Schedule and score data | Fetched by our server from public sports feeds. Your browser never contacts them, so nothing about you is shared with them. | Show what is on and when. | Legitimate interest. | Cached briefly at the edge; contains no personal data. | — |
| Correspondence | Our email inbox, if you write to us. | Answer you. | Legitimate interest / your request. | Kept while the matter is open, then deleted on request. | Ask us to delete the thread. |
Email alerts
There is currently no signup form and no mailing list. An earlier version of this site offered one; it has been removed because it could not deliver on what it implied — there was no confirmation step and no working unsubscribe. If you submitted an address to it in the past and want it removed, email [email protected] and we will delete the record. If alerts return, they will use confirmed opt-in, carry a one-click unsubscribe in every message, and this page will be updated before the form appears.
Advertising
Sports Always does not currently load Google AdSense or any other advertising script, and sets no advertising cookies. This changed in August 2026: the ad script was being loaded on every page even though the site displayed no ad units. If advertising is reintroduced, visitors in the UK, EEA and Switzerland will be asked for consent before any advertising cookie is set, a persistent “Privacy choices” control will appear in the footer, and this section will be rewritten first.
Affiliate links to streaming services are labelled as such and may earn us a commission at no cost to you. They are ordinary links: following one takes you to that company's own site, where its privacy policy applies. We are not paid to change our editorial listings.
Sharing and international transfers
We do not sell or rent personal information, and we share none of it for cross-context behavioural advertising. The only third parties in the path are our infrastructure providers: Cloudflare (hosting and content delivery) and Google Fonts (the display typeface). Both are US-headquartered and operate globally, so serving you may involve processing outside your own country, on the safeguards those providers publish.
Your rights
Depending on where you live you may have the right to access, correct, delete, port, restrict or object to the processing of your personal information, and to complain to your data protection authority. Because we operate no account system, no analytics and no advertising, we almost certainly hold nothing that identifies you — but you are welcome to ask, and we will answer honestly rather than sending a form letter. Email [email protected]. We respond as quickly as we can and in any case within one month.
We honour Global Privacy Control and similar browser opt-out signals. As we run no advertising or analytics, there is currently nothing for such a signal to switch off.
Children
Sports Always is a general-audience schedule tool and is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has sent us information, email us and we will delete it.
Changes
Material changes are reflected on this page with a new effective date and version number before the change takes effect on the site.
- Version 2 — 20 August 2026. Removed the email signup form; switched the advertising script off; disclosed the Google Fonts request; added purposes, legal bases, processors, retention, transfers, rights, children and this change log.
- Version 1. Short notice describing browser-local preferences and the email form.